Activision - Call of Duty
Black Ops 6 Tournament
Activation Event
I planned and executed a branded Call of Duty: Black Ops 6 tournament in partnership with Activision during Dream Con, delivering a competitive gaming experience for over 44,000 attendees.
Led end-to-end tournament strategy and operations, including cross-functional coordination, player experience, logistics, and on-site execution to ensure a seamless event that aligned with both Dream Con and Activision's brand goals.
01
Brand & Activation Strategy
Led the ideation and planning across internal teams, brand partners, production, and tournament operations to ensure seamless execution of the Black Ops 6 Tournament with Activision and Microsoft.
02
Tournament Operations & Logistics
Developed the tournament structure, competition flow, player selection process, scheduling, and on-site operational plan.
03
Stakeholder & Brand Coordination
Partnered with Activision, Dream Con leadership, talent, and vendors to align the tournament experience with brand objectives and event goals.
04
Experience & Risk Management
Oversaw player experience, staffing, contingency planning, technical readiness, and day-of execution to deliver a high-quality competitive event.
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