Client Work:
The Audible Experience
Brand Development & Design
Developed brand strategy and partnership initiatives for The Audible, a community-driven platform focused on expanding access to career opportunities, entrepreneurship, technology, and workforce development. Working closely with organizational leadership, I helped refine the brand's positioning, messaging, and long-term growth strategy while identifying opportunities to strengthen its presence within the Baltimore community.
My work also included developing sponsorship and partnership strategies, creating outreach materials for corporate and nonprofit stakeholders, shaping event branding and communications, and building systems that aligned programming with measurable community impact. Through strategic storytelling and relationship-building, I supported efforts to connect The Audible with organizations across the public, private, and nonprofit sectors to expand resources, funding opportunities, and community engagement.
01
Brand Strategy & Positioning
Led the development of The Audible's brand strategy, defining its mission, positioning, messaging, target audience, and long-term vision to establish a clear identity within the workforce development and community engagement space.
02
Visual Identity & Brand System
Created the organization's visual identity, including the brand color palette, typography, and foundational design direction. Collaborated with a graphic designer to refine and strengthen the final brand system for consistency across all touchpoints.
03
Brand Guidelines & Digital Presence
Developed comprehensive brand guidelines and designed and built the organization's website, creating a cohesive digital experience that clearly communicates the mission, programs, and opportunities for partners and participants.
04
Partnership & Growth Strategy
Developed sponsorship, partnership, and community engagement strategies that positioned The Audible for collaboration with corporations, nonprofits, educational institutions, and public sector organizations to support workforce development initiatives.
